Mission

BINAIR-eGroup / BINAIR-e.com is built on the assumption that the management of information technology for individuals and businesses is like legal advice or accounting, in that it is not inherently a do-it-yourself prospect, and requires outside expertise to install and implement it. Smart business people need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers: as trusted allies.

BINAIR-eGroup / BINAIR-e.com intends to be such a solution provider. We will serve our clients as trusted allies, providing them with the loyalty of a friend or business partner and the economics of an outside vendor. We want to make sure that our clients have what they need to run their personal computers or businesses as well as possible, with maximum efficiency and reliability. Many of our information applications will be mission critical, so we will give our clients the assurance that we will be there when they need us. The above is well summarized in our mission statement which is as follows:

"The company is dedicated to leveraging emerging technologies to provide the highest level of quality products and services, customer service, and security."

Marketing

Our marketing strategy will be based mainly on ensuring that our clients know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. Our strategy will convey a sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve traditional advertising, Internet marketing, personal selling, public relations and direct marketing.